Google’s AI Mode has officially launched in the UK from 29 July 2025, transforming the way people experience search results. Instead of looking at traditional blue-link listings, users can switch to AI Mode and get conversational, AI-generated answers powered by copyright 2.5. The system supports text, voice, and image inputs, breaking queries in
Assessment of Google Algorithm Updates 2023
A Dynamic Year for SEO2023 was a significant year for Google's search algorithm updates, leaving a major impact on the world of Search Engine Optimisation (SEO). Last year, Google introduced several major updates (nine significant), including changes to the core algorithm, a focus on helpful content, and reviews. Let's look at these nine confirmed