Google AI Mode has officially launched in the UK

Google’s AI Mode has officially launched in the UK from 29 July 2025, transforming the way people experience search results. Instead of looking at traditional blue-link listings, users can switch to AI Mode and get conversational, AI-generated answers powered by copyright 2.5. The system supports text, voice, and image inputs, breaking queries in

read more

Assessment of Google Algorithm Updates 2023

A Dynamic Year for SEO2023 was a significant year for Google's search algorithm updates, leaving a major impact on the world of Search Engine Optimisation (SEO). Last year, Google introduced several major updates (nine significant), including changes to the core algorithm, a focus on helpful content, and reviews. Let's look at these nine confirmed

read more